BuildingAIproducts
people return to.

I started in 2016 on BYJU'S early-stage sales team, then ran my own small IT company, WebsitesOfIndia, and later took products to the US market at WonksKnow and Mad Street Den. All of it meant talking to students, parents and buyers every day. I kept coming back from those conversations with ideas for what the product should do next. I was recommending features before I had any analytics to check them against.

Then I learned to check that instinct with data. At Basidia Learning I mapped user journeys in CleverTap on a consumer app with 25,000+ daily users, and the fixes lifted engagement 43% and moved conversion from 0.7% to 2%. Today I'm Head of Product at SigIQ AI, reporting to the CEO and owning the roadmap. Cohort analysis in Mixpanel showed where new users were dropping off, and rebuilding that stretch lifted D7 retention by 9%. A core feature took average sessions from 1.5 to 12 minutes, and habit loops and CleverTap re-engagement grew daily power users 64×, from 50 to 3,200, each averaging 14+ sessions a day.

Between Basidia and SigIQ I was a founder. I built DoubtClear AI, an AI study product on LLMs, document embeddings and a semantic search system over a RAG pipeline, with 90% ownership. I ran the discovery, shipped the product, built the team and owned the numbers, and Inc42 named it one of its 30 Startups to Watch. I still write my own specs and sit in on user calls.